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LEAD THE WAY
BRIEF
A global campaign to launch Toyota's hybrid and electric line of vehicles.
WHAT WE DID
Client pitch, creative direction, R&D, VFX supervision, edit, CG cars and environment, final VFX. Color grade and final conform and delivery.
RESULT
Three separate edits of the same spot with different actors for 12 markets around the globe, in 33 different languages with over 200 deliverables including socials and cutdowns.
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