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LEAD THE WAY

CLIENT

Toyota

TYPE OF CLIENT

Automotive

CATEGORY

BRIEF

A global campaign to launch Toyota's hybrid and electric line of vehicles.

WHAT WE DID

Client pitch, creative direction, R&D, VFX supervision, edit, CG cars and environment, final VFX. Color grade and final conform and delivery.

RESULT

Three separate edits of the same spot with different actors for 12 markets around the globe, in 33 different languages with over 200 deliverables including socials and cutdowns. 

LEAD THE WAY sound waves ref
LEAD THE WAY screens ref
LEAD THE WAY hallway ref
LEAD THE WAY wearhouse ref
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